77 Rockets explains how to ignite the boosters on your website.
If you want people to find your business, you need a good website. For the last four years, 77 Rockets, led by Antz White, have been on a mission to build their clients a website with added spark.
Antz White worked as a web designer and e-commerce specialist for 20 years. He’d always wanted to set up his own business, and he got that chance in 2018. His approach was to look beyond the superficial design elements of a website and create something that can genuinely benefit the client.
“Websites don’t just need pretty words and pictures,” says Antz. “There’s a lot of science behind what makes a site good or bad. We understand how users interact with a website – what works for them and what doesn’t.”
The approach is user-first rather than business-first, because the business is what the site’s about, not who it’s for.
“Most business owners think about what they want to tell customers and forget to think about what the customer wants to know. Business owners want a website that looks nice, works for them, and helps their ROI, but we represent the consumer. We try to ensure the site has a balance between both needs.”
Businesses want everything to be important, but it can’t be. If everything’s important, nothing is. There are certain things a website needs to have, and 77 Rockets ensure those elements (potential minefields like compliance and legal requirements) are in place – but after that, the goal is to ensure that the truly important information is what people find first.
“There are plenty of opportunities to create your own website through a service like Wix. These might give you a good-looking product, but it won’t give you the understanding of how people actually use it. As a web design company, we want to give you a site that does more than just look nice.”
It’s important to be realistic about the client’s needs. All of 77 Rockets’ websites have built-in SEO – enough to make the site easy to find on google, but you don’t really need more than that.
“Google fundamentally wants to find websites that answer their users’ questions. If you build a site that answers your own users’ questions, eventually google will use you to answer their users’ questions too.
“You have to do what’s right for the business. Blogging can be important, but it doesn’t suit every small business – a one-man operation running a restaurant won’t have the time or interest to write 500 words every week, so it’s about finding what suits.”
77 Rockets have produced a booklet, available on their website, to serve as a guide for what makes a good website and what works best. It also explains the full service 77 Rockets offer. It can be found at 77rockets.com/booklet.
